Singapore ACCA Magazine, March 2015

Lawrence Chai – Managing Director of 3E Accounting Pte. Ltd. Featured in Singapore ACCA Magazine, March 2015

Lawrence Chai, managing director of 3E Accounting Pte. Ltd. is honoured to be featured in the March 2015 issue of Singapore ACCA Magazine.

Singapore ACCA Magazine – March 2015 write-up for Mr Lawrence Chai, Managing Director of 3E Accounting Pte. Ltd.

Singapore ACCA Magazine featured Mr Lawrence Chai ACCA, managing director of 3E Accounting on his views on the challenges of setting up his own practice in Singapore. In the article, he managed to share a bit of his background and how he managed to build a successful enterprise, despite the challenges.

Mr Lawrence Chai started 3E Accounting with his wife and business partner in 2011 to provide a wide range of services, including accounting, tax, secretarial and HR. His vision for 3E is to redefine the inherently complicated accounting for small and large businesses.

He is certainly aware of the gap between the high professional cost that clients are paying against the quality of service they’re receiving. To help clients achieve optimum cost savings, 3E Accounting is striving to differentiate itself from other market players. 3E Accounting was built and branded on its three ‘E’ core values – efficiency and effective services at economical fees.

Mr Lawrence Chai mentioned that branding 3E was the first step towards building a successful enterprise. He started the company as a home-based business to keep costs to a minimum. Having to bootstrap their start up meant manpower and workspace limitations. With few credentials to gain confidence from clients and rising operating costs, they worked around the clock to meet their clients’ expectations and requests.

All the challenges they’ve faced are crucial milestones.
They decided to take the next big step to move into their first office when it became obvious they needed to expand their workforce. Furthermore, since May 2012, they are recognised by ACCA as an Approved Employer. Today, they pride themselves on their team of members that has expanded from 2 to 21. With this combined expertise, the company has been gaining traction and reached its 1,000th customer milestone.

Singapore ACCA Magazine – March 2015

In response to fast growth and demand, 3E Accounting has also set up another office in 2013, as well as certification as an Accredited Training Organisation in Singapore. In 2014, they expand their overseas reach by setting up another office in Kuala Lumpur, Malaysia.

View from Mr Lawrence Chai ACCA, managing director, 3E Accounting, Singapore on the challenges of setting up his own practice. This interview was first published in the March 2015 Singapore edition of Accounting and Business magazine.

3E Accounting Pte. Ltd. wishes to thank Singapore ACCA for the feature and all staff and clients for their continuous support.

View in PDF: Singapore ACCA Magazine, March 2015