Why Advertise on WeChat?

If you have a business in China or you are thinking of starting one, it is absolutely essential that you learn how to advertise on WeChat. WeChat is one of the most used Mobile and Web applications in the world, and most of its users are from China. Furthermore, WeChat includes messaging, social media, digital payments, bookings and reservations, and a multitude of other features. In a word, companies that advertise on WeChat can reach hundreds of millions of potential customers.

Which Official Account Should You Consider?

WeChat offers three types of official accounts with different features.

An enterprise account is mainly used to manage the internal operations of your organization. Hence, this is probably not what you want for advertising.
A subscription account can be used to advertise your content, but it is somewhat limited. You can only send one message per day to your subscribers. Furthermore, this account does not include digital payments, e-commerce, and user location sharing.
With a service account, you can publish four times a month, and your messages are sent into the main feed of the users with a push notification. Furthermore, it supports digital payments, e-commerce, and user-location sharing. This is the best type of account used for advertising.

7 Best Tips to Advertise on WeChat

Create High-quality Content

High-quality content is one of the most rewarding factors in WeChat marketing. Your content will most likely be shared and reposted among thousands of people. Therefore, it will affect how people perceive your brand. Furthermore, it is also important that you publish a diverse array of contents. If possible, don’t create long paragraphs of text which will get boring to read. Similarly, appealing images can grab people’s attention more quickly.

Create Loyalty Programs

Since WeChat offers multiple services dedicated to daily lifestyle, it is very likely that people keep coming back. Loyalty programs are a great way to attract and retain customers. WeChat offers geolocation services so that you can design and offer promotions according to their locations. Loyalty programs can be:

VIP cards
Promotional offers
Coupons and gift cards

Advertise With QR Codes

QR Codes are one of the effective ways to advertise on WeChat. QR Codes can be included in physical products and advertising spaces. Furthermore, they can be integrated into other digital and print media. When the users scan the QR Code, they automatically become members and are led to your brand’s WeChat page. Moreover, you can make them more engaging by including hidden messages, discounts, or promotions.

Giveaways and Campaigns

Giveaways and campaigns are a great way to engage and attract a lot of customers. In fact, these types of posts are likely to get shared among a number of people. Furthermore, you can create engaging events for festivals and special days.

Integrate Your Website Inside WeChat

It is a good idea to create a small website for your brand inside your WeChat account. This practice is adopted by companies such as McDonald’s, and it has been dramatically successful.

KOL(Key Opinion Leaders)/ Influencer Marketing

Influencer marketing is an effective way to gain significant customers in very little time. One of the unseen benefits of this strategy is that most of the followers tend to be young and invested in the digital lifestyle.

Put Out Innovative Content

Innovative marketing content is what separates your brand from other competitors. Innovative ads are very much likely to go viral in social media. If possible, keep a mix of witty and creative people with extraordinary visual artists and graphic designers in your team.

How Can We Help?

From this blog, we have learned essential strategies for anyone who wants to advertise on WeChat.

3E Accounting can be your trusted digital advisory company to help you carry out effective digital marketing. Our unmatched experience allows us to understand the trends and practices in this rapidly evolving field. However, our services are still very affordable, which means you don’t have to stress about stretching your budget.

All the details of our top-notch digital advisory services are available.